What worked last year may be a bad SEO choice this year. Recent Google Penguin changes have people examining what they did yesterday and questioning what they should do tomorrow. It is essential to keep up with recent Google changes to avoid penalties and falling behind on the search engines after endless hours of hard work. Here are a few tips to keep in mind as you map out your marketing strategies for 2015.
Keep it Simple
There was a time when everyone thought it was better to have a website with lots of flashy images and videos. Multiple images and blocks of content could be found on a single page. Often major search engines do not even recognize certain elements. Make sure you have a simple website with a site map to help your site get found by the search engines. A navigable design makes your website more appealing to human visitors. People like to be able to find what they need right away. Streamline your content, use necessary images and logos and get rid of all the bells and whistles for 2015.
Update Content Regularly
Maintaining a blog attached to your website is an excellent way to ensure your web content is updated regularly. If you still have the same basic content on your home page and related pages, take time to revamp it. Some websites seem to stay the same for years. When it comes to SEO, it makes sense to update your content every few months. Make sure your content includes your latest offerings and accomplishments to make it relevant to your visitors.
Become an Authority
There is no substitute for meaningful content that resonates with your readers. Overusing keywords is sure to get you downgraded on the search engines. Short articles offer little meaning or value to actual visitors. Cover topics in-detail and offers strategies to your readers that make them want to come back for more. Express innovative concepts, ideas and opinions. Include social media sharing buttons on all your content and encourage people to share what you write. If you aren't a good writer, consider outsourcing this work to a freelancer.
Build a Recognizable Web Presence
Work on building a recognizable web presence in 2015. Does your business have a logo and it is really working? Your logo should be simple yet represent when your company does. The same logo should appear on your printed marketing materials, social media pages and website for a consistent approach. Make connections on social media, interact with actual people and post updates so people continue to remember your business.
With effort and creativity, your website can remain successful and become more profitable in the new year.
About Vinci Designs
For almost ten years, Vinci Designs has provided creative marketing services at realistic prices. Vinci Designs is a full service marketing, web design and search engine optimization company headquartered in Florida with additional offices including New Jersey and California. From innovative websites to impressive video print brochures, Vinci takes care of a complete range of marketing projects. Small and mid-sized businesses rely on Vinci to help them get a competitive edge through pinpoint branding and marketing. The agency gives personalized attention to each client for the best possible outcome.
Vinci Designs LLC
981 U.S. 98 #3139
Destin, FL 32541
(850) 502-4645
